GREATCALL RIDES

GreatCall, a mobile phone company targeted towards senior citizens partnered with Lyft to help seniors not get left behind when they’re no longer able to drive. Thus GreatCall Rides was born. With a target mostly unfamiliar with the ride service, we were tasked to promote the service where GreatCall allowed users to order rides right through their Personal Operator who would then book a driver on the customer’s behalf.