SHAMROCK FARMS
A dairy company founded in the Arizona desert, Shamrock Farms isn’t like other dairy farmers, which is why we needed to create a voice and tone for them that stuck out of the noise. A little cheeky and topical — we created a new voice that helped set them apart from the category in a slew of different placements.
AD: Jodi Duncan
After the voice was established, we moved into their protein shake segment- Rockin Protein. With Builder, Energy and Recovery, we dialed the tone up a notch, trying to reach those who work hard to play harder.
To further target our audience, we created BPM specific playlists in Spotify aligned to each protein drink and served radio ads with accompanying companion banners.
And to further show that we’re serious about fitness, we created a vending machine that required jumping jacks for payment.
